Goure History, Family Crest & Coats of Arms
The name Goure was brought to England in the great wave of migration following the Norman Conquest of 1066. The Goure family lived in the district north of Paris which is known in Old French as Gohiere. There are also numerous places in Normandy called Gouy, to which the Anglo-Norman French suffix er was added to make "Gower." 
Early Origins of the Goure family
The surname Goure was first found in Yorkshire, where a family of Gower, ancestors of the Duke of Sutherland, held a family seat in Stittenham Township, "descended from Sir Nicholas Gower, knight of the shire for this county in the reign of Edward III., and seated at Stittenham from about the same period." 
Another reference is more specific. "All of Antiquities agree that this family is one of the oldest in the county of York, though they differ as to its patriarch, whom some say will have to be Sir Alan Gowers, said to be sheriff of that county at the time of the Norman Conquest, while others with greater probability assert that it descended from on Guhyer, whose son, called William Fitz-Guher of Stittenham, was charged with a mark for his lands in the sheriff's account in 1167." 
It is generally agreed that Gower the Poet was from the Stittenham stock.  Today Stittenham is a township in the parish of Sheriff with as few as 92 inhabitants in the late 1800s. 
The Gower spelling was generally adopted about the time of Edward I, but early records show the wide variety of spellings in use at that time. By example, "Adelard de Guer witnessed a charter of Geoffrey de Mandeville, Earl of Essex, 1136; from which family Roger de Guer held a fief in 1165 when Hugh de Goher held a fee from the Earl of Warwick. William Guhier obtained a pardon in Oxford 1158 being also of Essex, for after 1152 the Abbey of Tilteney, Essex, acquired lands of the fief of William Goer. This William Guhier or Goer was Lord of Stittenham in Yorkshire, and was dead A.D. 1200. "
Early History of the Goure family
This web page shows only a small excerpt of our Goure research. Another 269 words (19 lines of text) covering the years 1066, 1195, 1198, 1130, 1347, 1325, 1408, 1365, 1543, 1577, 1575, 1585, 1638, 1711 and 1700 are included under the topic Early Goure History in all our PDF Extended History products and printed products wherever possible.
Goure Spelling Variations
Norman surnames are characterized by a multitude of spelling variations. The frequent changes in surnames are largely due to the fact that the Old and Middle English languages lacked definite spelling rules. The introduction of Norman French to England, as well as the official court languages of Latin and French, also had pronounced influences on the spelling of surnames. Since medieval scribes and church officials recorded names as they sounded, rather than adhering to any specific spelling rules, it was common to find the same individual referred to with different spellings. The name has been spelled Gower, Gowers, Gowar, Gowars, Goward, Gore, Goher, Gurr, Goer and many more.
Early Notables of the Goure family (pre 1700)
Notable amongst the family at this time was Henry Gower, (d. 1347), Bishop of St. David's and "was sprung from a noble family who settled probably in the English-speaking peninsula of Gower, not far from Swansea." 
John Gower (1325?-1408), was an English poet and acquired the Lordship of Aldington, Kent in 1365. He was probably nephew and heir-male of Sir Robert Gower of Kent, remembered mainly for three long poems.
Migration of the Goure family to Ireland
Some of the Goure family moved to Ireland, but this topic is not covered in this excerpt.
Migration of the Goure family
Many English families emigrated to North American colonies in order to escape the political chaos in Britain at this time. Unfortunately, many English families made the trip to the New World under extremely harsh conditions. Overcrowding on the ships caused the majority of the immigrants to arrive diseased, famished, and destitute from the long journey across the stormy Atlantic. Despite these hardships, many of the families prospered and went on to make invaluable contributions to the development of the cultures of the United States and Canada. Early North American immigration records have revealed a number of people bearing the name Goure or a variant listed above: Thomas Gower, who settled in Virginia in 1606; Richard Gower, who settled in Virginia in 1637; Nicholas Gower, who settled in Virginia in 1638; John Gower, who settled in Virginia in 1653.
The motto was originally a war cry or slogan. Mottoes first began to be shown with arms in the 14th and 15th centuries, but were not in general use until the 17th century. Thus the oldest coats of arms generally do not include a motto. Mottoes seldom form part of the grant of arms: Under most heraldic authorities, a motto is an optional component of the coat of arms, and can be added to or changed at will; many families have chosen not to display a motto.
Motto: Frangas non flectes
Motto Translation: Thou may'st break, but shalt not bend me.